Senior Omnichannel Manager (m/w/d) | Merck Sharp & Dohme Gesellschaft m.b.H.

We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 170 employees at our Vienna site. 

We are currently looking for a Senior Omnichannel Manager (m/w/d) in a full-time position temporary position until 31.08.2026.

Aufgaben | Responsibilities

• Drive digital transformation initiatives by fostering stakeholder alignment and promoting a shared understanding of omnichannel opportunities, while continuously advancing the organization’s omnichannel strategy and capabilities
• Co-design, plan, and orchestrate the implementation of omnichannel campaigns (including email automation, websites, (paid) social media, and other channels) to ensure a seamless customer experience across digital and physical touchpoints in a targeted manner
• Analyze customer journey data and performance metrics to identify areas for optimization and translate them into actionable strategies to drive continuous measurable improvement
• Collaborate with IT and the data team to enhance and integrate new technology platforms and AI capabilities supporting the omnichannel experience
• Evaluate the effectiveness of existing content strategies for selected target customer segments, providing actionable insights and suggestions for improvement based on performance KPIs and user engagement metrics
• Support the optimization of content distribution across various platforms and assist in enhancing SEO strategies to increase traffic and improve overall campaign performance
• Lead customer-centric innovation initiatives by designing and testing agile, scalable experiments that leverage data insights to drive deeper personalization and enhance the overall customer experience
• Manage project-based collaborations with external vendors and service providers to ensure timely, cost-effective delivery of omnichannel tactics aligned with strategic objectives
• Collaborate and work effectively in cross-functional, multicultural teams across local, regional, and global levels to drive alignment and deliver integrated omnichannel and customer experience solutions

Anforderungen | Qualifications

• Bachelor’s or Master’s (preferred) degree and/or solid experience in digital marketing, particularly in omnichannel marketing – agency experience is a plus
• Several years of practical experience and knowledge in at least some of the following fields and tools: SEO/SEA, Newsletter Marketing (Salesforce Marketing Cloud), Social Media Marketing (META, LinkedIn, Snapchat, TikTok, etc.), Google Analytics (GA4), CMS (WordPress)
• Knowledge and understanding of the healthcare system, disease management trends, and their current and future relevance to business development is preferred
• Demonstrated strong project management experience related to multi- or omnichannel marketing campaigns, including handling multiple stakeholders
• Proven expertise in change management, with the ability to lead stakeholders through digital transformation and foster adoption of new processes and tools
• Strong negotiation, problem-solving, and out-of-the-box thinking skills
• Analytical, critical and strategic mindset with a willingness to learn and adapt to new challenges
• Excellent interpersonal and communication skills, both written and verbal, in English and German

Angebot | Offer

We offer an attractive salary, outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position is EUR 61.300,- and varies according to the qualifications and experience of the successful candidate. We are looking forward to receiving your application. 

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace. 

Bewerbung | Application

• Merck Sharp & Dohme Gesellschaft m.b.H.