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Digital Content Strategy Lead – Oncology, Vaccines (m/f/d) | Merck Sharp & Dohme Ges.m.b.H.

  • 21.09.2021

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide. 

Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 150 employees at our Vienna site.

Digital Content Strategy Lead – Oncology, Vaccines (m/f/d)
Temporary position for 1 year



  • Leading and supporting the process for the development and evolution of the content strategy for selected customer target segments for Oncology and Vaccines, based on their needs (for example, development of content that drives product awareness consideration/prescription intent / unbranded relevant content etc.)
  • Refining existing and identifying new sources of content internally and through external vendors
  • Establishing and executing a knowledge acquisition approach for the selected target groups via research, and then support the translation of those insights to content strategy and execution
  • Orchestrating/ participating in producing unbranded and branded content that is designed to engage and create an interactive relationship with our relevant audiences over several channels
  • Overseeing (creating, editing, proofreading, sourcing, reformatting) local content creation activities for our digital channels and work closely with the Austrian/ regional and global content resources to maximally leverage existing content with minimal adaptation
  • Creation of a content marketing calendar to ensure regular content on the key digital channels throughout the year
  • Managing content distribution to our portals and optimize content according to SEO to increase traffic
  • Overseeing rapid prototyping, experimenting and AB testing
  • Measuring and optimizing the success of your content strategy on an ongoing basis and using KPIs
  • Assessment and recommendation of additional technology /processes to explore new options for digital content management (e.g. content partnerships)
  • Working in cross-functional teams and in a diverse environment with local, regional and global colleagues



  • Minimum Bachelor’s degree from an accredited university is preferred
  • Solid experience in marketing or content management within the healthcare environment
  • Track record in copyrighting, omnichannel content creation and realization
  • Knowledge of SEO, web traffic metrics & familiar with UX/UI design
  • Excellent written and oral skills in English and the ‘local language’
  • Ability to work in a complex setting, across many functions and levels and different customer types


We offer an attractive salary, outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position is EUR 59.700,-- and varies according to the qualifications and experience of the successful candidate. We are looking forward to receiving your application.

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Digital Content Strategy Lead – Oncology, Vaccines job in Wien, Greater Vienna area, Austria | Marketing jobs at MSD

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

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  • Merck Sharp & Dohme Ges.m.b.H.



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